About Us

Our Mission

WIN Consulting is dedicated to driving financial performance through modernizing business practices and developing leadership excellence. Our mission is to help companies win by implementing effective solutions that enhance operational efficiency and financial outcomes, ensuring sustainable growth and competitive advantage. By focusing on optimizing leadership capabilities and aligning employee efforts with business goals, we commit to transforming the foundational elements of your business for peak performance and profitability.

Our Story

Wei-Li Chong and Lorna Hagen started WIN Consulting with a clear goal: to boost their clients’ success by focusing on the direct link between financial results and a strong culture. With years of experience in changing company cultures for the better, they saw an opportunity for a partner who could connect the bottom line to modern ways of working. Win Consulting stands at the intersection of people and profit, offering a new blueprint for business success.

Wei-Li Chong

Pronounced WAY LEE

Wei-Li offers a unique operational perspective on leveraging customer experience as a key strategy for driving business performance, drawing from his extensive background in P&L leadership roles. He has a proven track record of leading multiple successful transformations in large multi-unit organizations such as KinderCare, Ann Taylor, and HSN, with a strong focus on driving profitability and growth.

Prior to launching Win Consulting, Wei-Li served as the President of MindGym (Americas), a global behavior change organization that leverages behavioral science, psychology, and research to help companies, including many of the Fortune 100 such as Microsoft, Nike, Starbucks, and Coca-Cola, improve their bottom line.

With deep expertise in all aspects of building high-performance cultures that directly impact P&L, Wei-Li has been a sought-after keynote speaker at major companies and conferences, including McKesson, Moody’s, Comerica Bank, The Milken Institute, and The Gallup Organization. His insights and strategies are rooted in a deep understanding of how to align culture with business objectives to drive measurable results.

Wei-Li Chong

Pronounced WAY LEE

Wei-Li offers a unique operational perspective on leveraging customer experience as a key strategy for driving business performance, drawing from his extensive background in P&L leadership roles. He has a proven track record of leading multiple successful transformations in large multi-unit organizations such as KinderCare, Ann Taylor, and HSN, with a strong focus on driving profitability and growth.

Prior to launching WIN Consulting, Wei-Li served as the President of MindGym (Americas), a global behavior change organization that leverages behavioral science, psychology, and research to help companies, including many of the Fortune 100 such as Microsoft, Nike, Starbucks, and Coca-Cola, improve their bottom line.

With deep expertise in all aspects of building high-performance cultures that directly impact P&L, Wei-Li has been a sought-after keynote speaker at major companies and conferences, including McKesson, Moody’s, Comerica Bank, The Milken Institute, and The Gallup Organization. His insights and strategies are rooted in a deep understanding of how to align culture with business objectives to drive measurable results.

Lorna Hagen

Lorna is a seasoned executive with over 20 years of experience driving operational excellence and building high-performance companies across diverse industries, including SaaS, financial services, e-commerce, publishing, media, retail, sports, and hospitality. Throughout her career, she has successfully led major digital transformations, turnarounds, and the high growth of several venture-backed unicorns.

At OnDeck Capital, Lorna played a key role in leading a successful IPO and driving the company’s operational strategy, resulting in 16 “Best Companies to Work For” awards. During her tenure at Dow Jones, she spearheaded a comprehensive HR transformation of their technology, team, and work practices, encompassing global compensation, recruitment, learning and development, and benefits administration, ultimately streamlining operations and improving efficiency.

Lorna’s passion for driving business growth through operational optimization and executive development fuels her work at WIN Consulting and in her executive coaching practice. With a deep understanding of the critical link between operational excellence and company success, she helps organizations navigate complex challenges and achieve their full potential.

Lorna Hagen

Lorna is a seasoned executive with over 20 years of experience driving operational excellence and building high-performance companies across diverse industries, including SaaS, financial services, e-commerce, publishing, media, retail, sports, and hospitality. Throughout her career, she has successfully led major digital transformations, turnarounds, and the high growth of several venture-backed unicorns.

At OnDeck Capital, Lorna played a key role in leading a successful IPO and driving the company’s operational strategy, resulting in 16 “Best Companies to Work For” awards. During her tenure at Dow Jones, she spearheaded a comprehensive HR transformation of their technology, team, and work practices, encompassing global compensation, recruitment, learning and development, and benefits administration, ultimately streamlining operations and improving efficiency.

Lorna’s passion for driving business growth through operational optimization and executive development fuels her work at Win Consulting and in her executive coaching practice. With a deep understanding of the critical link between operational excellence and company success, she helps organizations navigate complex challenges and achieve their full potential.

Our Values

Be All In

Our Mission is to teach companies how to build the best work conditions that enable high performance, so we must lead by example. We are committed to the highest standards of excellence in every interaction, project, and delivery.

Challenge Status Quo

We challenge ourselves to listen, learn, and evolve in everything we do. With the world changing so quickly, we want to be thoughtfully ahead of the curve.

Be The Anti-Consultant Partner

We’ve been with the consultants who lead with long presentations, endless intellectual models, and feeling like we’re not being listened to. We’re not that. Your time and success are important to us - that’s why we’ll ask the right questions and provide a practical path to move the metrics that matter most to you.

Trust Our Differences

We recognize the only thing we have in common is that we’re all different. Our curiosity pushes us to learn as much as we can about one another so we can live authentically and leverage one another as a way to prioritize our time on things that give each of us passion and energy.

Connect with Us

Ready to Transform Your Culture into Your Competitive Advantage?

Connect with us today to explore how our expertise can help you drive both cultural and financial growth for your organization.

Ready to make the real link between profits and culture?

Since we partner deeply with our clients, we take a limited number at one time. To start maximizing your business, reach out to us today.

Book a Discovery Session